Banking / Discoverability Infrastructure

How a Banking Brand Doubled Its Search Footprint

Built a scalable content-led discoverability system to capture broader banking search demand across India.

We onboard a limited number of brands per quarter to ensure strategic depth.

The Challenge

A banking website wanted to capture broader search demand across India beyond just core product terms.

Challenges included:

What We Built

A scalable organic search infrastructure designed to grow discoverability across adjacent and high-volume banking queries.

This included:
Work Flow
Audience
Content Hubs
Topic Clusters
Rankings
Traffic

What We Built

Built content hubs for personal and business audiences
Expanded keyword coverage across adjacent banking topics
Structured discoverability architecture for long-term growth

Impact

10,000+ keywords ranking

3.6M → 10.9M search footprint

+74% non-brand clicks

+97% non-brand impressions

keywords Ranking
0 +
search footprint
0 .9 M
non-brand clicks
+ 0 %
non-brand impressions
+ 0 %

Build Your Organic Search Infrastructure

Be discoverable across Google and AI search — with systems designed to compound.